Cereals Event 2025 returns with 400 exhibitors and over 200 live demonstrations

Andrew Ward MBE will welcome visitors to Heath Farm on 11th and 12th June, with the 52-ha site presenting the latest developments in arable agronomy, machinery, technology and business advice.

Recognising that events must properly serve the people and businesses in the sector, Mr Ward is looking forward to being involved in shaping one of the UK’s largest arable shows.

He said: “There have been huge changes in farming, some of the biggest since the Second World War.

“There’s tremendous pressure on producing food and being able to do it profitably. And while some of this can only be resolved at government and policy level, which farmers have been campaigning for, there are also opportunities at farm level.  

“No event is a silver bullet, but I would say that Cereals offers a lot to a range of arable and diversified businesses and their ambitions. Visitors can find the knowledge, technology and, importantly, the conversations that can help safeguard their future.” 

New features for 2025 

This year’s Cereals Event will not disappoint when it comes to new elements, nor the return and expansion of its most popular and impactful features – all included in the ticket price. 

New to 2025, the BASE-UK Regen Conference area – themed ‘Robust farming in a changing climate’ – will feed farmers’ growing appetite for more knowledge, demonstration, and experience, the organisers said. 

A series of seminars and open-floor Q&A sessions will be shaped by the expertise and experiences of some of the leading regen farming and advisory voices, exploring how regen ag can fit and affect farm businesses of today and tomorrow. 

Building on resilience and the future of the arable sector, the new Young Farmers Spotlight will welcome the next generation to a multi-session day.  

In partnership with the National Federation of Young Farmers, and the regional Lincolnshire and Nottinghamshire Clubs, the Michelmores-sponsored programme will host a breakfast, before the day opens to talks focused on key innovations that will shape the future and influence careers and progression.  

The sessions will be rounded off with a friendly networking event – the perfect opportunity to meet new friends and contacts. 

Fresh talent will also be found in the agronomy zone, where budding agronomists will be put through their paces in the new Ceres Rural Crop Challenge.  

Teams of six students from leading agricultural universities will go head-to-head in growing and managing a winter wheat crop. They will be judged by an expert panel from Ceres Rural and the AICC, and the winner will be announced with prizes awarded on 11th June, including tickets to Cereals at Diddly Squat in 2026. 

The long-standing and popular Syngenta Sprays and Sprayers Arena will benefit from a new format for 2025. Its refresh will provide even more opportunity to demonstrators and visitors alike to dig into the detail of cutting-edge spraying machinery and technologies.  

Returning favourites 

Never an area that goes unvisited, the Cereals’ agronomy zone – with over 600 individual crop plots from 25 leading exhibitors – will display a diverse range of crops, agronomy simulations, agri-environment options, and demonstrations of crop-focused innovation.  

Expect to see popular group one to four winter wheats and two and six-row hybrid barleys as part of the Ceres Rural winter wheat and barley feature. Curated by Ceres Rural and Cereals arable project manager Jonathan Backhouse, it never fails to display interesting varieties from the latest AHDB Recommended List (RL). And this opportunity extends to all the zone exhibitors’ individual crop plots, where leading RL varieties and exciting candidates can be seen side-by-side, with experts on-hand to guide and advise. 

From top to bottom, the 20m-long NIAB Soil Hole will also return, giving a unique insight into cultivation effects and crop growth below ground. Also focusing on matters underground will be the NAAC Drainage Hub as part of Cereals’ working demonstration offering, combining technical expertise with a practical approach to land management.  

Back above ground, the drill demos will undoubtedly draw crowds. Showcasing the latest in cultivation and drilling machinery and technologies, the demos will be an impressive display of precision equipment and innovations in land preparation and crop establishment.  

But that is not all when it comes to the offering; visitors will be able to check out more working demonstrations by the likes of Agriweld, Merlo, and TWB Engineering. Not forgetting the impressive robotic and automation demonstrations by AgXeed and Autonomous Agri Solutions, with drone technology also in action. 

Adding to the exchange of news, knowledge, and experience, the KWS Seed to Shelf Stage agenda will provide two days of dynamic panels and Q&A sessions. From post-budget agriculture and harnessing new technologies to diversification, financial strategies, and much more, it will hit on the key topics that are shaping the future of farming.  

Early visitor numbers are up 25% proving that Cereals exhibitors and features provide a wealth of practical and technical expertise, said 

 event director, Alli McEntyre. “Every year we learn more about what Cereals visitors want. This year’s line-up reflects all that feedback – we are absolutely committed to making the event even better every year.” 

To register for tickets and find out more about the event, visit Cereals website.

Young Farmers Club members will be offered free entry with a discount code that can be acquired through their respective clubs. 

Cereals Event 2026 on Diddly Squat Farm

Cereals Event 2026 will be hosted at Jeremy Clarkson’s Diddly Squat Farm in the Cotswolds. 

Over two days, 10th and 11th June 2026, the large site in Chipping Norton, Oxfordshire, will welcome an estimated 550 exhibitors and about 25,000 visitors.

TV presenter and farmer Jeremy Clarkson said: “Farmers across the country are facing some of the toughest conditions seen in decades, so we wanted to be involved in something positive, and hosting Cereals was an opportunity for us to run a large-scale, practical event for UK food producers.  

“For us, it will be interesting to see how the event’s crop plots perform on our Cotswold brash land, and of course there will be the pop-up Farmer’s Dog bar to enjoy.” 

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