Case IH confirm a return to live events
7th September 2021
Case IH to exhibit at major agricultural trade shows in Europe from September 2021 to reconnect with customers.
Leading farm equipment manufacturer Case IH has announced plans to attend major European agricultural shows during the remainder of 2021 and 2022 as part of the company’s programme to reconnect with customers. This will be done with the highest possible attention to safety for both customers and Case IH employees, strictly observing the safety measures prevailing in each location.
The company’s return to live events will coincide with the first public showings of the AFS Connect versions of the Quadtrac and Optum tractors, the latest versions of the popular Puma 150-175 and 185-240 models, together with the Axial-Flow 9250 AFS Harvest Command combine and LB436 HD baler. An expanded range of the innovative AGXTend precision farming technologies will also be shown.
Commenting on the company’s return to live agricultural events Ville Mansikkamäki, Vice President, Case IH Europe, stated: “I am delighted that Case IH will once again be exhibiting at agricultural fairs throughout Europe, with the emphasis on ensuring the safety of our staff and customers at all times.
“Earlier in the year, when very stringent Covid-19 travel restrictions were in place, we organised Case IH ‘Youniverse’, the first digital agricultural machinery fair for farmers, contractors and dealers. This online event was very successful in conveying our view of the future and the critical role enhanced connectivity will play in making the agricultural industry more efficient, productive, and sustainable.
“However, at Case IH we appreciate that digital events cannot replace face-to -ace interaction with farmers. Our priority is to have the best possible relationship with our customers, so for us Youniverse is a complement to normal shows, events, and roadshows. At Agritechnica we will use a new hybrid format, combining the physical event with our digital platform. This will allow us to extend our reach to all those who are unable to travel to the physical fair, enabling them to connect and experience Case IH news live, wherever they are.”
The company’s exhibition programme, which remains subject to change depending on prevailing Covid-19 legislation, will start with Innov-Agri in France from 7th to 9th of September 2021, where Case IH will be launching the latest version of its highly successful Optum CVXDrive model. With 160ha of field demonstrations, Innov-Agri will take place at Outarville, south-west of Paris.
Case IH will then be heading to Agribex, Belgium’s largest indoor international trade fair for agriculture and the green sector, it will be held at Brussels Expo from 7th to the 12th of December.
The company is already making plans for next year, and will be hoping to return to as many shows as possible. For 2022, Case IH has confirmed its attendance at five major shows, although others may be added to the company’s schedule.
The calendar will start with the 42nd International Fair of Agricultural Machinery which is taking place in Zaragoza, Spain, FIMA 2022 will be running from 8th to the12th February.
The Case IH team will then head to Hannover in Germany for Agritechnica, the world’s leading trade fair for agricultural machinery. The event will be held from the 27th of February to the 5th of March
Later in the year Case IH will exhibit at SIMA 2022. Marking the 100th anniversary of the SIMA show, the event will take place at the Parc des Expositions de Paris-Nord Villepinte, Paris, from 6th to 10th November. During November, the company will also attend EIMA International 2022, the 45th International Agricultural Machinery Exhibition, in Bologna, Italy.
The final date currently confirmed in the Case IH events diary for next year is the Agraria 2022 at Wels in central Austria from the 23rd to 26th of November.
