Morrisons campaign celebrates ‘Farmer Christmas’
17th November 2021
In the run up to Christmas this year, Morrisons is paying homage to hard-working farmers with its ‘Farmer Christmas’ advert and competition.
Image © Morrisons
The new TV advert shows two children discussing ‘Farmer Christmas’ who “works all year” and can be seen working in the fields at ‘North Pole Farm’ – with farm machinery instead of a sleigh, and Morrisons lorries instead of reindeer.
‘Magic helpers’ in the form of butchers, bakers, fishmongers and florists then work to prepare festive treats in Farmer Christmas’s ‘workshop’. As the ad comes to a close a table full of food can be seen as the children excitedly say “he’s been”.
Morrisons said the advert is part of its ‘ongoing support for British farmers’.
Rachel Eyre, Morrisons chief customer & marketing officer, said: “Told through the eyes of children, our advert reveals the ‘secret’ of the other star of Christmas – not Father Christmas but Farmer Christmas.
“It aims to celebrate and showcase all the hard work, skill and dedication that goes on behind the scenes to grow and make the food for Christmas throughout the year. From all the British farmers and growers we work with directly, to our 105,000 colleagues who are delivering, stocking, making and preparing fresh festive food, to bring our customers a Christmas feast for their table.”
Dave Monk, executive creative director for Publicis•Poke, which created the advert with Morrisons, added: “Christmas is magical, but it doesn’t just happen by magic, and in a year where the whole nation fell in love with the huge efforts British farmers make every day bringing food to our tables it seemed the perfect moment to celebrate our heroes of field and farm.
“With Farmer Christmas at the helm, this ad pays tribute to everyone who makes Christmas happen, from the foodmakers in Morrisons stores to every Christmas kitchen hero up and down Britain making sure that the presents on your table are just as special as the ones under the tree.”
#LetterToFarmer has also been trending on Twitter as children and their families are able to send their ‘letters’ or Christmas food wish lists to Farmer Christmas by tweeting @Morrisons today (17th November). The five most retweeted letters will win Morrisons vouchers worth £250 to spend on their own Christmas dinner.
