Welsh Farming Week: Campaign heads to Cardiff city centre
21st June 2024
NFU Cymru has brought a taste of Welsh farming to the city, pushing its Secure the Future of Welsh Food campaign.
The third annual Welsh Food & Farming Week saw NFU Cymru transform the Working Street area of Cardiff into a hub celebrating the quality of Welsh produce.
The eye-catching space was home to a large digital video van, which streamed picturesque scenes of Welsh landscapes.
Meanwhile, life-size model farm animals brought Welsh farming into the centre of Cardiff and drew attention from passers-by.
Cardiff shoppers got to sample delicious PGI Welsh Lamb, PGI Welsh Beef, Welsh milk, Welsh cheese and organic Welsh apple juice.
Real privilege
Passers-by were also encouraged to sign the NFU Cymru’s Secure the Future of Welsh Food pledge.
The pledge seeks to highlight the large number of people in Wales who value Welsh produce.
READ MORE: Sheep farmers ‘excluded’ from Welsh farming roundtable
NFU Cymru president Aled Jones said: “It was a real privilege to stand side-by-side with so many of our members in the centre of Cardiff today and proactively promote Welsh food and farming.
“Our work today has been another timely reminder of the power and importance of speaking directly with our consumers and championing our role in feeding the nation, but also the high esteem in which the public holds Welsh food and the appetite that exists for people to learn about where their food comes from.”
Extremely welcome support
NFU Cymru deputy president Abi Reader added: “It has been a really rewarding afternoon engaging with so many members of the public and encouraging them to sign our important pledge campaign to Secure the Future of Welsh Food.
“The levels of support we’ve had in Cardiff today have been extremely welcome and we will continue to promote the importance of this campaign far and wide.
“We also wish to thank those companies who have donated produce to support today’s public facing activities, particularly South Caernarfon Creameries for the selection of cheeses and Ty Tanglwyst Dairy for providing the milk samples.”
Visit nfu-cymru.org.uk/SecureWelshFood or follow the #SecureWelshFood #DiogeluBwydCymru hashtags on NFU Cymru’s Facebook, X and Instagram accounts for more on the campaign.
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