AHDB launches ‘Beige is Beautiful’ campaign to encourage people to choose wholegrains

The Agriculture and Horticulture Development Board (AHDB) is launching a consumer marketing campaign based around a striking piece of art made entirely from wholegrains.

AHDB’s jacket spud campaign a social success

Brits have shown their love for the humble spud, with AHDB’s latest jacket potato campaign receiving over 55.3 million social impressions during the six-week period.

100 businesses pledge to increase vegetable consumption across the UK

The Peas Please project, which works to make vegetables more appealing, accessible and affordable for everyone now has 100 major businesses pledgers signed up. 

AHDB explores in-home opportunities for red meat and dairy

With over a quarter of the population saying they plan to eat out less when lockdown eases, AHDB has produced a new report exploring future opportunities for meat and dairy in-home.

BBC promotes anti-meat agenda, accuses National Beef Assocation

The BBC has stooped to new depths in attempting to direct children in a way that could be harmful to their health and growth, says the National Beef Association (NBA) in response to the broadcaster’s new ‘one-sided’ Blue Peter initiative.

M&S backs British farming with new campaign

M&S launches industry-leading bee programme – introducing over 30 million bees to its Select Farms – to boost pollination, improve product quality and produce delicious British honey for its customers.

Oatly to open UK-based factory

Swedish oat drink company Oatly – which has sparked a backlash among farmers for its claims about dairy farming’s environmental impact – has unveiled plans to open its first UK factory in Peterborough in 2023, sourcing oats from UK farmers.

The nation’s best farm retailers revealed

Outstanding farm retailers were crowned winners as a prestigious national award ceremony went online for the first time to celebrate the very best in the business.

Call to keep Farmers Markets open as ‘safer’ shopping alternative

As more and more consumers shift their focus towards shopping ‘local’, Farmer’s Markets across the UK are calling on the public to visit them for a sustainable and safe retail experience.

English sparkling wine leading global innovation

English sparkling wine is fast becoming a leader on the global stage – not just for its exceptional quality and dedicated producers, but also with the industry’s thirst to drive innovation, according to Defra.

Red Tractor asks farmers to help shape future standards

The UK’s leading farm assurance body, Red Tractor, is urging farmers to engage in a consultation on how its farm standards should evolve.

British carrots labelled ‘grown in Spain’

Tesco has confirmed that a “small number” of its bags of British carrots, carrying the Red Tractor logo, were mistakenly labelled as having been grown in Spain.

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