Commercial News

When farmer Jack Sheffield spotted a gap in the market for an exciting clothing brand for young farmers, he decided to create his own line. His company name, Feel Alive Agri, was inspired by a joke between friends, which later took off on social media. Farmers Guide spoke to him to find out more…

The finalists for the prestigious Dairy Industry Woman of the Year Award – which recognises the achievements of women in the British dairy industry – have been selected.

As Covid-19 continues to impact the way we live outdoors, there is a growing appreciation for the Great British countryside. And as the prospect of overseas travel is fraught with potential complications, many more of us are opting for the ‘staycation’.

Ninety per cent of people who saw the latest AHDB promotional campaign said it showed pork as a healthy food choice, according to new figures.

When farmer Claire Power moved from Australia to Ireland nearly a decade ago to be with her partner, she was disappointed to find a lack of good clothing options for farmers in the UK – she says the basic t-shirt and jeans combo left her ‘looking like I’d just been through a lawnmower’.

Breathing the fresh air of the Great British countryside may have many health benefits, but the weather can be hard on the skin, which is what inspired Claire Barker to develop a skincare range especially for those who enjoy the rural way of life.

A unique range of cowhide and vintage accessories has proved particularly popular with farmers and countryside dwellers, who can buy one-off pieces, even matching the unique markings on bags and belts to their own livestock and horses.

Growing up on her family’s smallholding, surrounded by livestock and taking part in a variety of country pursuits, Jasmine King wanted to combine her two loves, art and the countryside.

In an open letter to the Chancellor of the Exchequer, The Rt Hon Rishi Sunak MP, the National Beef Association (NBA) has praised the new ‘Eat out to help out’ initiative, but feels that an opportunity has been missed to help UK food producers.

Aldi UK’s CEO Giles Hurley has said that the supermarket will not sell chlorinated chicken or hormone-treated beef, regardless of any future trade deals.

On Thursday 18th June 2020, Elliott’s traditional family butchers of Kislingbury will open a new on-farm shop serving home reared meat, local produce, eggs, cheese, vegetables and store cupboard sundries.

Hot potato Bud the Spud will make his television debut this summer as part of a £100,000 marketing push.