New Holland returns to World FIRA 2025
28th January 2025
New Holland is returning to World FIRA, displaying its Advanced Vision Assisted Guidance (AVAG) for specialty tractors – winner of an EIMA technical innovation award in 2024.
New Holland will again participate in World FIRA, an event for agricultural robotics and automation and meeting place for farmers, OEMs, start-ups, scientists, and investors to design the future of agriculture.
The event will take place from Tuesday 4th to Thursday 6th February 2025, in Toulouse, France.
At World FIRA 2025, New Holland will offer an insight into its latest advancements in precision farming and automation, designed to enhance grower productivity and sustainability.
Attendees will have the opportunity to experience the cutting-edge innovations that are shaping the future of farming.
New Holland’s AVAG on display
New Holland is working on solutions that make operators’ tasks less strenuous and help increase efficiency while reducing waste and soil pollution by creating synergies between tractors and “smart” implements.
At World FIRA, New Holland will display one of the innovation projects currently under development, AVAG for specialty tractors, a technology developed in-house, and that was recently recognised with an EIMA technical innovation award.
Currently in its testing phase, the system uses LiDAR vision technology combined with simultaneous localisation and mapping algorithms (in place of GPS), to autonomously steer both down the rows and at row ends, while simultaneously controlling the rear mounted implement.
This eliminates the risk of error and incidents resulting from any loss of signal caused by factors such as canopy coverage, netting, nearby greenhouses, or valley slopes.
With minimal to no human intervention, it allows less skilled operators to manage operations, as well as relieving more experienced growers of repetitive and arduous tasks, meaning they can focus on value added tasks such as ensuring optimal sprayer coverage and precise inter-row applications.
For more information about World FIRA 2025, please visit https://world-fira.com/
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