Alliance tyre brand celebrates 70th anniversary

Alliance, a global leader in off-highway tyres and a key brand under the Yokohama Off-Highway Tires (YOHT) umbrella, is marking its 70th anniversary with the launch of the campaign ‘Always by Your Side’.

This initiative celebrates the brand’s rich legacy, long-standing customer trust, and commitment to delivering innovative tyre solutions for farmers, contractors, and industry professionals worldwide, the company explains.

A legacy of excellence

For seven decades, Alliance has been at the forefront of the off-highway tyre industry, continuously evolving to meet the demands of modern agriculture, forestry, and construction sectors.

With a presence in over 120 countries, the brand has built a reputation for durability, performance, and technological advancement.

Its commitment to customer satisfaction has made it a preferred choice across multiple industries, supporting professionals in their daily operations with reliable and efficient tyre solutions.

Pioneering innovations in tyre technology

Alliance has been a pioneer in radial tyre technology for more than 30 years, consistently developing cutting-edge solutions that enhance productivity and efficiency.

The brand’s advanced technologies, such as Agriflex (VF), SLT, and ELIT, are designed to offer superior traction, fuel efficiency, and soil protection.

These innovations are critical in reducing soil compaction, improving yield, and extending tyre longevity, making them an essential asset for modern farming and industrial applications.

In addition to its agricultural and forestry tyres, Alliance offers an extensive portfolio of radial, bias, and solid tyres for a variety of applications, including construction, material handling, and turf management.

This broad range of products ensures that customers have access to the best tyre solutions tailored to their specific needs.

A testament to strong customer relationships

Angelo Noronha, president and CEO of Yokohama-ATG, expressed his gratitude to the brand’s loyal customers and partners:

“This milestone is not just about Alliance; it’s about the relationships we have built with our customers and partners over the decades.

“The ‘Always by Your Side’ campaign embodies our unwavering commitment to quality, service, and innovation.

“We take pride in knowing that multiple generations of professionals have trusted our products and continue to rely on us for their success.”

A commitment to the future

As Alliance looks ahead, its focus remains on sustainability, innovation, and expanding its global footprint.

The company continues to invest in research and development to introduce next-generation tyre solutions that align with evolving industry demands.

By leveraging cutting-edge technology and sustainable practices, Alliance aims to further enhance the efficiency and environmental responsibility of its products.

The ‘Always by Your Side’ campaign is more than just a celebration of the past 70 years – it is a reaffirmation of Alliance’s promise to remain a trusted partner for customers worldwide, the company says.

Through continuous innovation, exceptional service, and a customer-centric approach, Alliance is poised to drive the off-highway tyre industry forward for years to come.

As the brand embarks on this landmark anniversary, it extends heartfelt gratitude to all its customers, partners, and stakeholders for their unwavering support.

Here’s to many more years of excellence, innovation, and strong partnerships – because Alliance will always be by your side.

Read – Tractor tyres performance review: Alliance AG II 65 Series.