Premium tyres without the price tag
6th December 2024
Ascenso Tyres may well be a relatively new off-highway brand to enter the UK market, but it is the third major tyre brand to have been built by the Mahansaria family – the team behind the success of Alliance and BKT.
Introduced into the UK by Bush Tyres in late 2021, Ascenso says it has rapidly established itself as a serious player within the agricultural, construction, material handling and forestry sectors.
Launched as a premium product without the premium price tag, Ascenso reckons it’s easy to see why it has been so well received by British farmers.
Already within a few short years Ascenso tyres can be found hard at work on the UK’s largest farms, including Staples Vegetables, the biggest farm in Europe, and Dyson Farming.
The key to its success is its state-of-the-art manufacturing and design facilities based in India. Within this facility the journey from design, construction, evaluation, and into final production can be managed entirely in-house, making for a more efficient process.
Innovation is the byword which Ascenso’s engineering team work towards.
The company was the first tyre manufacturer to bring dual mud breakers to market, a design innovation that demonstrably improves the tyre’s self-cleaning properties, therefore generating greater grip, leading to better performance, and increased overall efficiency.
Ascenso Tyres are back at LAMMA for 2025, once again showcasing its wide range of agricultural tyres.
Ascenso offer a wide range of tyres that will help customers unlock the true potential of their farming machinery by offering a cost-effective tyre solution that looks good and performs well.
The farm radial tyres all come with 65k speed ratings and the latest Mud Breaker Technology for optimal performance both in and out of the field.
Speak to the team of tyre experts at the event or visit Ascenso’s agricultural web section for more information.
Stand number: Hall 6, Stand 330
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