Search begins to find the new ‘Face of Love Lamb’

After Rachel sadly passed away in 2020, the new face of the ‘Love Lamb’ campaign will take on her legacy and honour her name and ambition to improve the nation’s taste for delicious lamb once again.

The new ‘Face of Love Lamb’’ will be required to take on the social media activity of the Love Lamb accounts on Facebook and Twitter following next month’s campaign, which runs from Wednesday 1^st September to Tuesday 7^th September.

This year, the week-long campaign is focusing on the sustainable nature of UK sheep farming in its messaging, and it is expected that the successful candidate will keep that message central to their promotion as they take on the accounts for the next 12 months.

To apply, applicants should complete the form on the National Sheep Association’s website and submit a short video, detailing their own sheep farming story and why they believe they would be a good spokesperson for the campaign. Applicants must be aged 18 or above, and live and work in the UK with sheep farming as their main source of income.

The successful applicant will take on the account for the next 12 months, providing the opportunity to share content from a complete farming year. They will be required to work with the National Sheep Association (NSA) and the other organisations involved in the delivery of Love lamb Week to ensure a consistent message is shared with audiences.

Following submission of the short video, shortlisted applicants will be invited to complete a short Zoom interview with a panel of industry experts before commencing their own social media activity at the beginning of October.

The competition will be open to applications until Wednesday 15^th September at 5pm.

Guidance on creating your entry and terms and conditions, including how NSA process your data, can be downloaded here.

To enter this unique competition, visit the NSA website.