Winner of this year’s British Charcuterie Live Awards named
16th July 2021
The British Charcuterie Live Awards, first launched in 2018, are national, annual and independent. They were created to promote quality, variety and understanding of British Charcuterie.
“Having already won the prestigious British Charcuterie Live Awards 2020/21 Champion of Champions Producer which was announced in June, Dingley Dell Cured has been awarded a further honour – Industry Champion, a new Star Award for this year,” announced Henrietta Green, founder of the awards. The prize is a free stand at The Speciality & Fine Food Fair, Olympia, in September.
The award, sponsored by Red Tractor, set out the key criteria that had to be met to demonstrate the winner’s commitment to driving up the production and quality standards of British Charcuterie. Dingley Dell Cured was found to be a suitable ambassador for the sector and have a real passion for the growth and innovation of British Charcuterie.
Co-owner of Dingley Dell Cured, Mark Hayward.
Delighted to receive this accolade, Mark Hayward of Dingley Dell Cured said: “Red Tractor has been working hard for many years on setting high standards in pork production and safety, and it’s so gratifying that they are recognising the opportunities that 100 per cent British-made charcuterie can offer to grow sales of meat from Red Tractor Assured farms.”
Dingley Dell Cured is a joint venture between Direct Meats and third-generation Suffolk farmers Mark and Paul Hayward of Dingley Dell, creating an artisan range of British Charcuterie including fermented sausages and air-dried whole muscle cuts for the retail and hospitality market.
Red Tractor’s head of commercial, Richard Cattell, said: “To be Red Tractor Assured, our pig farmers must work tirelessly to maintain a rigorous set of standards that have animal welfare, food safety, traceability and environmental protection at their core. Dingley Dell are great ambassadors for the British Pig industry, Red Tractor and for British Charcuterie. We are delighted to present the Industry Champion award to such a worthy winner.
As well as producing award-winning products – as judged by charcuterie experts from the meat, hospitality and retail industries and led by new head judge Keith Fisher, chief executive of the Institute of Meat – further criteria for the British Charcuterie Live Awards Industry Champion 2020/21 are:
- Meat must be fully traceable back to the Red Tractor assured farms it has been sourced from
- Meat can either be reared by the charcuterie producer who must be a current Red Tractor Farm Scheme member, or bought-in. If it is the latter, it must be sourced from known Red Tractor Assured farms with whom a close relationship is maintained to ensure excellence, quality and full traceability.
- Meat must originate from a Red Tractor Meat Processing, Quality Meat Scotland (QMS), or British Quality Assured Pork (BQAP) Assured abattoir and/or be supplied by a Red Tractor licensed site – for example, a Red Tractor licensed catering butcher.
- The production site is, at a minimum, SALSA approved.
