Global buyers to learn about UK red meat at Great Yorkshire Show
5th July 2023
A trade mission led by AHDB is set to showcase British red meat to buyers from Asia, the Middle East and North America, who will meet with farmers and UK exporters at the Great Yorkshire Show to discuss potential business opportunities.
More than 10 buyers from markets including Qatar, Kuwait, Philippines, the UAE, Canada, the US and Mexico will head to the UK from 11th to 16th July to discover more about sustainable beef, lamb and pork production and explore new trading opportunities.
As part of the programme organised by AHDB, buyers will visit farms and processors and meet with farmers at the Great Yorkshire Show on 12th July to find out more about high quality production of beef, lamb and pork.
The visit follows the launch of AHDB’s new export strategy Beyond Borders, which is aimed at increasing market access and export sales while encouraging and supporting more businesses to export.
UK red meat exports hit record levels last year at £1.7 billion, and global meat consumption is expected to grow by 1.8% from 2023 to 2024.
Susana Morris, AHDB senior export manager for the Americas, said the trade mission is hoped to increase opportunities for red meat producers in the UK by developing new relationships with buyers in key markets.
“With a growing global appetite for our high-quality produce, now is the time to help maximise the opportunities for our levy payers,” she said.
“Attending the Great Yorkshire Show will provide our visitors with the chance to find out from farmers themselves about our high-welfare and environmentally sustainable food production in the UK, further enhancing the reputation of our agri-food products in overseas markets.”
Export development is one of AHDB’s key strategic objectives, and the organisation has been working collaboratively with industry and government to cultivate further opportunities for its red meat and dairy sectors.
Export opportunities for UK producers is detailed further in AHDB’s region-by-region analysis Prospects for UK agri-food exports, launched earlier this year, examining both the opportunities and challenges of trading in different parts of the world.
