What new innovations will be unveiled on the 15th and 16th January 2025? Find out who will be attending LAMMA 2025, the UK's favourite machinery show, and the launches taking place during the show.

Premium tyres without the price tag

Ascenso Tyres may well be a relatively new off-highway brand to enter the UK market, but it is the third major tyre brand to have been built by the Mahansaria family – the team behind the success of Alliance and BKT.

Versatile no-till seed drill from Väderstad

Väderstad’s Seed Hawk 600-900C is a versatile no-till seed drill available in 6, 8 and 9 metre working widths.

LAMMA will join forces with CropTec for 2026 event

LAMMA has just announced that the UK’s largest agricultural machinery and technology event will join forces with the knowledge hub for arable farmers, CropTec, bringing a comprehensive and future-focused exhibition experience in 2026. 

Paving the way for sustainable farming

As LAMMA 2025 approaches, Martin Lishman Ltd, expert in crop storage and innovative farming technologies, is gearing up to showcase its latest advancements at the UK’s premier agricultural event.

LAMMA announces winners of its Innovation Awards 2025 

UK agricultural event LAMMA has once again unveiled its Innovation Award winners, recognising and rewarding new technological additions to the agricultural industry. 

Focus on innovative cultivation at LAMMA

After a strong 2024, Agriweld will begin 2025 with a focus on its innovative cultivation range at LAMMA 2025.

New low disturbance point to be revealed at LAMMA

A UK supplier of specialist wearing parts will reveal its latest low disturbance point at LAMMA 2025.

Virtual fencing allows precise control of grazing

As farmers seek out innovation to boost productivity in challenging times, virtual fencing could hold the key.

New rowcrop sizes for root crop and general purpose work

Following years of asking manufacturers, BWT is now the exclusive distributor for a 420/80R50 rowcrop tyre.

Kverneland reveals key innovations at LAMMA

Two new innovations will be unveiled at LAMMA 2025 by Kverneland – a new butterfly mower and an implement gateway to improve data exchange.

EZ Web brings new hope for sustainable round baling

EZ Web is Tama’s latest round crop baling innovation; neither a net or a film, EZ Web has been specifically designed to be manufactured using recycled materials but importantly, to only use same density materials within its makeup, that can themselves be easily recycled together.

LAMMA 2025 Launch: The ultimate showcase for agricultural innovation

Announcing the LAMMA 2025 launch – this free event will return to the NEC, Birmingham on 15–16th January, with a number of exclusive product announcements.

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