LAMMA will join forces with CropTec for 2026 event

LAMMA and CropTec said that they are set to co-locate for the 2026 exhibition, delivering an unmatched experience for arable farmers and industry professionals.  

By bringing together the UK’s largest showcase of agricultural machinery and technology with the leading arable sector event, this co-location creates an unparalleled one-stop shop, where exhibitors gain access to a powerful, combined arable audience, the collaboration added. 

Over recent years, LAMMA and CropTec have each grown as stand-alone events with distinct strengths and audiences.  

LAMMA has long been recognised as the UK’s premier destination for agricultural machinery, innovation, and business networking, attracting over 600 exhibitors and attendees representing more than 6.6 million hectares of UK farmland.  

CropTec, meanwhile, has become a specialised hub for the arable sector, spotlighting critical industry issues from crop varieties and disease management to pioneering technology and regulatory updates. 

Reducing time pressures on busy farmers 

The co-location at LAMMA 2026 will combine these strengths, providing exhibitors a unique opportunity to engage with an expanded audience and offering visitors a streamlined experience where they can explore everything the arable sector has to offer, all in one place.  

Event portfolio director Sarah Whittaker-Smith said: “This collaboration is about providing real value to our exhibitors and attendees by reducing the time pressures on our busy farmers. 

“Farmers who may have previously only attended one event now have a compelling reason to attend both, giving them access to innovations, insights, and industry expertise across both machinery and arable technology.” 

Benefits of the LAMMA and CropTec co-location 

Access to a robust combined audience: Over 29% of LAMMA’s 34,580 attendees in 2024 were arable and grassland farmers, many of whom had not attended CropTec 2023. With 9,765 farmers in this category alone, exhibitors can look forward to engaging a fresh, substantial audience. 

Increased convenience and efficiency for visitors: Recognising that farmers are often time-poor, the co-location offers a consolidated, efficient experience where they can connect with both machinery experts and arable specialists in a single venue. This streamlines their ability to access critical insights and products essential for their farm’s success and sustainability. 

Future-focused innovation at every turn: By uniting LAMMA’s machinery focus with CropTec’s emphasis on arable technology and future-proofing, the combined event ensures that attendees are equipped with actionable strategies and state-of-the-art solutions to help them navigate the evolving landscape of agriculture. 

New standard in agricultural exhibitions 

The collaboration said that LAMMA and CropTec will continue their individual missions, but this co-location represents a strategic move to help farmers access the tools and knowledge they need to thrive.

For the first time, attendees will find cutting-edge machinery alongside the latest advancements in AI, robotics, gene-editing, and controlled environment agriculture, all under one roof.  

Visitors will also benefit from CropTec’s three keynote theatres, focusing on innovation, knowledge, and profit, providing practical guidance on driving profitability and sustainability on the farm. 

The 2026 event promises to set a new standard in agricultural exhibitions, as the co-location of LAMMA and CropTec offers farmers an expanded, enriched experience that will strengthen the industry and pave the way for future success, the event organisers added. 

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