Get your ‘save a farmer’ bumper stickers at LAMMA show this week
14th January 2025
A Lincolnshire-based machinery distributor, Opico, is giving away a series of bumper stickers at this week’s LAMMA show to support campaigns aimed at promoting British agriculture.
On the Opico stand, visitors will be able to choose between seven different designs, from urging people to ‘save a farmer’ to encouraging them to ‘eat steak’, ‘drink milk’, ‘eat lamb’, ‘drink beer’, ‘eat chips’, ‘drink whisky’ or ‘eat bread’.
The company’s managing director, James Woolway, said: “As a family firm, Opico is fully aware of the increased pressure small businesses are now under following the proposed changes to, amongst other things, inheritance tax relief and employers’ National Insurance contributions outlined in last autumn’s Budget.
“We wanted to get behind the campaigns working to support our industry and highlight the challenges we’re all under. That’s how the bumper sticker idea came about. My hope is that we can get the message out to road users across the country who might otherwise be unaware of farming’s current issues.”
‘We need to be championing British food and drink’
Even before the government’s announcements last October, British farm incomes were under significant pressure. Whilst the fallout from Covid and the Russia vs Ukraine war gave UK farming a boost in 2021 and 2022, the long-term decline of margins from agriculture has now resumed, the Opico’s managing director added.
“It’s time to help ‘Save a Farmer’. Rural businesses of all shapes and sizes need the backing from the people who benefit most from their hard work – the great British public.
“As a farmer’s son myself, I feel it is important to help to explain the challenges facing rural businesses and garner support rather than just rely on media and social media soundbites.
“Now more than ever, we need to be championing British food and drink. Better still, we also need to encourage people to buy local – from farm shops, independent butchers or direct from farms,” he concluded.
Opico has designed and printed 5000 easy-peel ‘Save a Farmer’ bumper stickers, which we will be handing out free to those who visit our stand at the LAMMA show this week (Hall 6, Stand 440).
Please feel free to drop by to collect your sticker and ask any questions. Alternatively, please contact assistant marketing manager Gwynfor Evans at gwynfor.evans@opico.co.uk or 07903 192 377.
LAMMA 2025 takes place on Wednesday 15th and Thursday 16th January 2025 at the National Exhibition Centre on Pendigo Way, Marston Green, Birmingham B40 1NT.
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