The UK’s BIGGEST farm machinery show

A favourite show for many, LAMMA 2025 creates the perfect opportunity to meet under one roof as a community. Innovations, launches and new concepts will be aplenty with over 4,000 attendees expected.

View the latest innovations in agricultural machinery as details are released through the lens of our LAMMA coverage. You can also view this years exhibitors, including a review of the top ten recommendations by Farmers Guide.

2025 EXHIBITORS LAMMA 2025 NEWS

Top Exhibitors PReview

 

MORE THAN

630

EXHIBITORS

ESTABLISHED

1982

ATTEND FOR

FREE

When?
Weds 15th – Thurs 16th January 2025
Where?
The NEC, Pendigo Way, Marston Green, Birmingham B40 1NT
Open Hours
– 15th, 8:30am – 6:00pm
– 16th, 8:30am – 4:30pm
Tickets
Registering to attend LAMMA is FREE.

Register for LAMMA 2025 now
Parking
Car parks will be open early on both show days. Book early to get a £5 discount – as little as £13.95.

Book your NEC parking

Top ten exhibitors to visit at LAMMA 2025

1. Deutz-Fahr UK – Hall 7, Stand 630

Deutz-Fahr agricultural tractors have been synonymous with efficiency and precision since 1896: veritable powerhouses ready to tackle the most demanding heavy duty agricultural tasks.

Speak to Deutz-Fahr UK about tractors, combines, precision farming and much more to learn whether its machinery could be the next purchase your farm makes.

Learn more about the Deutz Fahr 6 Series.

Read: A tractor to suit every operation

 

TotalKare

2. TotalKare – Hall 18, Stand 530

TotalKare return to the UK’s premier farm machinery show, highlighting how its range of agricultural equipment can assist a host of companies in their vehicle repair and maintenance works.

The impressive exhibit will showcase recently launched equipment, including agricultural mobile column lifts, vehicle pits, brake tester, tyre changers and other essential workshop equipment.

For more information, visit the TotalKare website.

Read: Expert explains how agricultural brake testers help farmers save money and stay safe

3. Hutchinsons – Hall 10, Stand 720

Are you maximising the potential of your farm management system? Want to know how you can optimise SFI options on your farm?

Talk to the expert Hutchinsons team at LAMMA 2025 and discover how its services and technologies could benefit you. Whether you are aiming to increase profits, save time managing your crops and SFI options or simplify compliance and record-keeping, Omnia – our farm management software – has you covered. You can now manage your SFI agreement in Omnia for easy reporting and compliance.

Find out more about Omnia’s features or visit the Hutchinsons website.

Read: Hutchinsons: Digital tools drive more profitable and sustainable farming future

4. Tama – Hall 12, Stand 324

Round or Square, net or twine, Tama manufacture premium crop baling products. Its range of IMPAX twines redefine the rules on what makes a strong twine, whilst its latest round crop baling revolution, EZ Web:

  • Reduces plastic waste (contains two to three times less plastic per bale than NRF)
  • Is simple to remove from the bale
  • Is easy to recycle, requiring no separation from stretch film
  • Can be made back into new EZ Web using recycled EZ Web.

Challenge Tama to save you time and money for your 2025 baling season.
For more information, visit the Tama website.

Read: Tama: EZ Web brings new hope for sustainable round baling

LAMMA 2025 EXHIBITOR LIST

 

Previously cherry-picked companies for you to visit at the NEC 2025 show.

EXHIBITOR LIST

LAMMA 2025 NEWS

 

The previews and launches that LAMMA 2025 has to offer.

LAMMA NEWS

5. Martin Lishman – Hall 7, Stand 450

With 50 years of experience, Martin Lishman has developed into a leading global supplier for the grain, potato, fresh produce and amenity industries. Using the latest technology in design as well as production, Martin Lishman develops and manufactures products focusing on increased productivity, cost effectiveness and sustainability.

LAMMA 2025 will see Martin Lishman attend for its 40th year since the show opened in 1982 and the team are thrilled to be exhibiting once again. You will find a selection of its compact sprayer range, potato quality equipment, soil testing products and its range of crop storage solutions.

For more information, visit the Martin Lishman website.

Read: Paving the way for sustainable farming

6. Väderstad – Hall 20, Stand 220

Explore the latest machines and updates from Väderstad. Väderstad will be showcasing the all-new Seed Hawk 600-900C, making its UK debut and built around the trusted Seed Hawk knife coulter system.

The precision seed drill, Proceed V, will also be on display. Designed to place even the smallest seeds at the perfect depth with millimetre accuracy. Experience precision farming like never before with its TopDown E-Services, giving you full control of the machine directly from the tractor cab, along with many more innovative machines.

Find out more about the Väderstad Seed Hawk 600-900C.

Read: No-till seed drill from Väderstad

7. Ascenso Tyres – Hall 6, Stand 330

Ascenso Tyres are back at LAMMA for 2025. Once again showcasing its wide range of agricultural tyres with a team of tyre experts on hand.

Ascenso offer a wide range of tyres that will help customers unlock the true potential of their farming machinery by offering a cost-effective tyre solution that looks good and performs well.

The farm radial tyres all come with 65k speed ratings and the latest Mud Breaker Technology for optimal performance both in and out of the field.

For more information, visit Ascenso’s agricultural web section.

Read: Premium tyres without the price tag

8. Iseki – Hall 12, Stand 240

Iseki returns to LAMMA as it celebrates it’s 100th anniversary.

Featured on the stand will be compact tractors from the TG6, TLE and TXGS24 ranges, the SXG3 collecting mower, and Raymo electric remote-control mower for slopes and difficult to access areas, which Iseki distributes.

Iseki was founded 100 years ago in Japan and has been represented in Europe for over 50 years. It was the first company to introduce compact tractors to the UK market in the mid-70s.

The extensive range of compact tractors, collecting ride-on mowers and ride-on brush cutters typify Japanese engineering quality and design.

For more information, visit the Iseki website.

9. SW Machinery Hire – Hall 6, Stand 130

SW Machinery Hire Ltd will attend LAMMA 2025, following its successful debut last year. The Wiltshire-based company, which serves customers across the UK, will showcase one of its new machines: the Side Discharge Muckspreader SDS24T, exhibited at Richard Western’s stand, opposite.

With an expanding fleet averaging under 18 months old, SW Hire provides modern, efficient machinery solutions for the agricultural and plant sectors, as well as festivals and events. The team will be on hand to discuss flexible hiring options, tailored to meet your farm business needs.

For more information, visit the SW Hire website.

10. Bauer – Hall 7, Stand 730

Bauer irrigation systems supplies water to fields all over the planet totalling 2.5 million hectares. 60,000 slurry tankers and an untold number of separators, pumps and stirrers are in use worldwide today.

Over 650 employees at 16 locations around the world pursue the Bauer mission and demonstrate a passion for working on outstanding machines – built to last.

For more information, visit the Bauer website.

SDF-Q&A

Describe your relationship with LAMMA and why you are attending in 2025?

“Deutz-Fahr has a longstanding relationship with the LAMMA Show. As a leading manufacturer, we regularly participate in LAMMA to showcase our latest innovations and connect with the farming community.

“This year is no different. At LAMMA 2025, we are exhibiting a comprehensive selection of tractors. The 336hp (max) 9340 TTV, finished in optional Warrior Black, is designed to help any farm or contracting business stand out and will look great at the LAMMA show.

“The 9340 TTV will be joined by the rest of our range across our 8, 7, 6, 5 and 3 Series models, making for an impressive display that represents all farmers and the operations they run.”

Tell us more about the 9 Series

“The 9340 has proven increasingly popular with larger farms and contracting businesses in recent years.

“Producing 1,372Nm maximum torque at 1,500rpm, the 9340 can travel at 40- or 50kph at just 1,480rpm, providing significant fuel economy benefits.

“With up to 210-litres/min of hydraulic oil flow, up to six rear remote valves, a 12,000kg rear linkage capacity and a front linkage that can lift 6,000kg, plus a 12,000kg unladen weight, the 9 series offers plenty of implement handling ability.”

Learn more about the 9 Series on the Deutz-Fahr site.

Tell us why farmers should buy a 6 Series tractor?

“The Series 6 tractors are designed to provide farmers with top-tier performance, versatility, and comfort, making them an excellent choice for modern farming operations. Equipped with state-of-the-art Deutz TCD engines, they deliver impressive power ranging from 156 to 226 hp, ensuring optimal performance for a variety of tasks.

“Integrated systems such as ISOBUS and guidance technologies enable precision in fieldwork, increasing productivity and efficiency. Farmers can choose from various transmission types, including manual, semi-powershift, or continuously variable (CVT), to match their operational needs.

“Built with high-quality materials and components in one of the newest and most efficient tractor factories in the world, the Series 6 is engineered to withstand the demands of intensive agricultural work.”

Learn more about the 6 Series on the Deutz-Fahr site.

What conversations are you expecting to have at LAMMA?

“At LAMMA, naturally, we will be having conversations centred around our latest innovations and product features, but also the growing challenges that the farming community are facing and how our machinery can help meet that challenge.

“We will be interested in the farm size and type of operation LAMMA attendees are running and how we can meet those needs through options and model tweaks. In our experience, farmers are always interested in the support they receive from us before, during and after purchase and these are the conversations that we cannot wait to have.”

How can farmers get in touch with their questions ahead of LAMMA?

“You can get the ball rolling by visiting our contacts page on our website.

“From there, you can ask for a quote, request a test drive or apply for financing with us. For those with Deutz-Fahr with us, you can also request technical assistance and accessories or spare parts for your machines

“Of course, we would also love to see you at LAMMA on 15th and 16th January at the Birmingham NEC. Come and speak to one of my colleagues directly; you’ll find us in hall 7, stand 7.630.

“We’ll see you there.”

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