Long-lasting tyres available in the UK
6th December 2021
In spring 2021, BA Bush & Son became the exclusive distributor of Ascenso tyres in the UK, supplying the tyres through both its trade offering, BAB Distribution, as well as its 24 retail locations.
Ascenso aims to provide farmers and farming contractors with long-lasting tyres that are specially designed for a range of farming applications and for a variety of conditions.
“Through our new brand Ascenso, we are committed to offering a wide range of world-class tyres that will help our customers unlock the true potential of their businesses,” commented Yogesh Kumar Mahansaria, managing director at Ascenso Tyres.
The team at Ascenso have vast experience in the tyre business, benefitting from a total of three decades in the off-road tyre industry, after building two of the world’s leading off-highway tyre brands in the past. Ascenso says its tyres are designed keeping everything in mind: vehicle types, terrain, weather conditions and customer needs.
Ascenso explains it will deliver on this commitment through a state-of-the-art manufacturing facility, located in Panoli, Gujarat, India. With an investment of over US$100 million, this plant will have a production capacity of 70,000MT.
‘Never stop rising’ is its brand mantra, created to empower all its stakeholders, helping them to contribute towards a sustainable, inclusive, and compassionate society. As a responsible corporate organisation, Ascenso believes in giving back to the community that it operates in, through a series of social initiatives.
BA Bush is now rolling the brand out to tyre dealers across the UK as part of its Ascenso Dealer Programme, with dealers already signed up in the East of England, North West and even the Shetland Islands. In addition, the company hopes to supply Ascenso tyres to the OE2 market in 2022 and is already in talks with several OE2 manufacturers.
“The initial feedback from customers we have fitted tyres for has been very positive and the product quality and finish looks second to none. We are extremely excited to be working with Ascenso going forward, to develop the brand in the UK market,” said Tom Bush, director at BA Bush & Son Ltd.
BA Bush will officially launch the Ascenso brand in the UK through its Ascenso stand at Lamma 2022. The company will have a range of Ascenso tyres on display, from large tractor tyres to smaller implement tyres. It will be a great opportunity to see the quality of these new tyres as well as to discuss the benefits of Ascenso’s tyre technology and how it can be valuable to your own farm. There will be a team of BA Bush’s agricultural tyre experts on-hand to discuss your needs, as well as talk through the vast range Ascenso has to offer.
Ascenso caters for all the key off-road sectors, including agricultural, industrial and construction, earthmover and forestry.
Find out more at www.ascensotyresuk.co.uk
Hall 6 Stand 6.330
