Morrisons announces £1.4 billion investment in British farming and offers 5% discount
8th November 2024
Morrisons has committed to invest over £1.4 billion into British farming as well as announced a shopping discount for the supplying farmers.
Morrisons confirmed that it will bring forward support planned for December, by offering a five percent discount for farmers to use in its stores and online.
The gesture of appreciation extends to all Morrisons livestock suppliers who provide lamb, beef and pork, egg farmers and fruit and vegetable growers who supply Morrisons directly, and dairy farmers with a Morrisons contract.
The discount for farmers expands Morrisons’ package of business support for UK farming that already includes long-term contracts and cash flow programmes, the retailer said.
READ MORE: Morrisons launches farm bus tours for its customers
£1.4 billion investment in UK farming
Rami Baitiéh, Morrisons CEO, said: “Now and always we stand shoulder to shoulder with British farmers, some of the unsung heroes of our society, growing and providing home-grown food, which we all benefit from every day.
“As British farming’s single biggest direct customer and in light of the recent Budget, our £1.4 billion investment in UK farming demonstrates our core commitment to long term relationships through contracts, cashflow schemes and practical industry support.”
Morrisons ‘For Farmers’ range, which includes milk, eggs, cheese and cream, also enables customers to give back directly to food producers and has raised over £25 million to date.
As more customers choose to show their support for British farmers, additional products are set to be considered for the range in the coming months, the store announced.
Morrisons manufacturing business, Myton Food Group, has provided further cashflow support for cattle farmers for years: currently £11 million worth of cattle are funded by the company helping farmers manage their budgets and grow their businesses.
Morrisons said that it also continues to champion the farming community through training and has invested in the Prince’s Farm Resilience Programme, offering free business skills training to family farms.
Earlier this year, Morrisons announced a farmers’ council that will meet with Morrisons CEO and Board twice a year to discuss Morrisons role in working with British farmers to deliver long-term and sustainable farming partnerships.
The next meeting will take place in December, hosted at Morrisons head office ahead of the busy Christmas period.
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