Co-op follows other stores adding ‘Best of British’ section
20th March 2024
Co-op has become the latest retailer to announce adding a ‘Best of British’ section to its website. This will make it “easier and quicker” for customers to find locally produced food.
The store’s new section features a range of 100% British products, including beef, pork, chicken, fresh fruits, vegetables, eggs, milk and cheese.
Co-op’s move follows in the footsteps of Saunsbury’s, Aldi and Morrisons.
The store’s propositions director Adele Balmforth said the new online section will make it “easier and quicker” for customers to buy British.
She added: “As a member-owned organisation, we know food provenance really matters to our member owners, and we continue our longstanding support for British farmers, growers and local suppliers, championing home-grown produce, protein and products.”
Buy British Bill
The NFU has recently been urging MPs to back the ‘Buy British Bill’ proposed by MP Sarah Champion.
MP Champion said that the bill aims to back British businesses for public contracts, champion the UK’s world-class manufacturing and food production, as well as increase the visibility of British food procured by the public sector.
NFU deputy president David Exwood added that the union’s research shows that 76% of the public wants the government to commit to sourcing at least half of all food for schools, prisons and hospitals from British farms.
Backing British farmers
Environment secretary Steve Barlcay said: “UK farmers produce exceptional food to world-class standards.
“It’s great to see British supermarkets like Co-op celebrating homegrown and reared produce by making it easier for customers to back our farmers and choose British food.”
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