LAMMA 2025 Launch: The ultimate showcase for agricultural innovation

Attention all farmers, farm managers, and agricultural professionals – the UK’s largest and most influential exhibition for agricultural machinery, technology, and equipment innovation is returning for another exciting edition.

The LAMMA Show 2025 is taking place on 15–16th January 2025 at the NEC Birmingham, and registration is now open for your free ticket. This event promises to be bigger and better than ever, featuring exclusive machinery launches, cutting-edge technologies, and expert seminars that will help shape the future of farming.

This year’s show will feature over 600 exhibitors from across the agricultural sector, unveiling the latest advancements in farming machinery and technologies. It’s expected to attract more than 40,000 visitors who will be able to explore 11 halls of exhibitors and over 11 show features.

Following a record-breaking year of entries, the exhibitor Innovation Awards will also be returning for LAMMA 2025, this year sponsored by Rural Asset Finance. Additionally, the Young Engineer Award will champion an individual or collective of young engineers who have created or worked on a piece of agricultural machinery, equipment or technology which significantly improves efficiency, profitability or sustainability on-farm.

With exclusive product launches and a packed schedule of activities, LAMMA 2025 is a must-attend event for anyone in the industry, organisers say. 

LAMMA 2025 Launch – Innovation in action 

From tractors and combines to arable and grassland machinery, LAMMA 2025 will feature the best in agricultural technology. Visitors will enjoy exclusive machinery launches, UK debuts, and live demonstrations, giving them hands-on insight into cutting-edge equipment from renowned brands like JCB, Fendt, Massey Ferguson, and New Holland. A key highlight for 2025 is the return of Kuhn Farm Machinery, attending for the first time since 2020.

Farming Simulator returns 

In an exciting crossover of farming technology and gaming, the internationally acclaimed Farming Simulator series will make its return to LAMMA. With over 30 million units sold worldwide, Farming Simulator 22 highlights iconic agricultural brands like Case IH, Fendt, Massey Ferguson, and more. Visitors can explore the game’s latest features and dive into the evolution of virtual farming. 

The Demo Arena 

The much-loved Demo Arena is back, offering visitors the chance to see state-of-the-art machinery in action, show organisers have confirmed. Watch as top manufacturers demonstrate their newest developments, showcasing how their equipment is transforming farming operations. Whether you’re looking to invest in the future of your farm or gain inspiration for your next upgrade, the Demo Arena is the place to be. 

Win a Polaris Ranger Diesel 

LAMMA 2025 is upping the ante with a thrilling competition: attendees will have the chance to win a Polaris Ranger Diesel, a vehicle valued at over £24,000. Designed to handle the toughest conditions and meet the demands of UK farms, this ultimate workhorse combines rugged durability with unmatched versatility. 

Sarah Whittaker-Smith, event director, emphasises the event’s value: “LAMMA is the UK’s premier platform for agricultural machinery and innovation. With more exhibitors and product debuts than ever, this year’s show is an unmissable opportunity for learning, networking, and discovery.” 

Don’t miss your chance to experience the best LAMMA show yet, packed with innovation, education, and opportunities to take your farming operations to the next level. 

LAMMA 2025 Launch – Key information

The LAMMA Show will take place on Wednesday, 15th January, 2025, from 8am–6pm and Thursday, 16th January, 2025, from 8am–4.30pm at the NEC, Pendigo Way, Marston Green, Birmingham, B40 1NT. 

There are more than 16,500 parking spaces at the NEC and you will need to pay for your parking. All LAMMA visitors can save 30% by booking early with the NEC – find out more on the LAMMA website.

All visitors to the LAMMA Show will need to order their free ticket in advance of entering the show. Registration is now open visit www.lammashow.com to secure your spot today.

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Visit our LAMMA 2025 event guide.