KWS FIREFLY – Illuminate your wheat with a touch of magic!

New to the Recommended List in 2019, KWS Firefly is the UK’s highest yielding Group 3 milling wheat at 102% of controls.

It is a brilliant addition to the true biscuit sector, delivering on all fronts including yield, grain quality and agronomics. With the crop marketing challenges which lay ahead, KWS Firefly holds broad market appeal and is approved for export with uks classification.

With over 70% of Group 3 plantings in the AHDB Eastern region, KWS Firefly, either as a first or second wheat, is a first-choice variety for growers looking to capture a number of premium markets in this area.

A cross of Cougar and KWS Rowan, KWS Firefly has a 2% yield advantage across the UK, as well as the highest HFN of the Group 3s and OWBM resistance. With the best lodging scores (twin 8s) and an excellent Septoria tritici score of 7.0, it is a strong package that will also appeal to those in the West.

For growers looking for a variety for sowing mid to the end of September, KWS Firefly is a good option. Those still sowing at this time will benefit from KWS Firefly’s plant type, high tillering, short and very stiff straw, coupled with early maturity.

Fully approved by nabim as Group 3, KWS Firefly delivers a strong grain package with the correct balance of resistance and is extensibility required by biscuit manufactures. Coupled with its fantastic grain quality and uks recommendation, it will also be a key variety for exporting regions and those growing for the feed sector too.

In short, KWS Firefly has one of the most complete packages on the Recommended List with a valuable combination of yield, good agronomics and quality grain.

KWS FIREFLY is available on Cereals 360!

Meet the exciting experience that provides a virtual crop tour across all of KWS’ key varieties of barley, hybrid rye, oilseed rape and wheat!

Learn as you listen to KWS experts talking through their key crop portfolio covering yield, agronomy, end markets and disease resistance whilst watching the crop in the field.

Cereals 360 is accessible wherever, whenever, from the comfort of your own home across computers, or out in the field on tablets and mobile.

Visit www.cereals360.com today!