Significant investments announced for AGCO and Massey Ferguson
24th January 2025
AGCO is bolstering its parts division with a new distribution centre worth around £73.5 million, while Massey Ferguson’s “world-class” customer experience centre has now been completed.
AGCO is investing a total of approximately £73.5 million to build an impressive new parts distribution centre in Amnéville, just 7.5 miles from its historical parts site at Ennery, on the outskirts of Metz, France.
The low-emission, sustainable facility will primarily serve Europe and the Middle East markets and be the master depot for supplying parts into North America, South America and Asia Pacific from Europe. The new logistics setup is due to be operational by the end of 2026, improving parts supply to UK farmers and dealers.
The centre will span 84,000m² under cover on a 200,000m² site. Over the past 30 years, the current Ennery site has expanded to accommodate the growth of AGCO and its leading brands; Fendt, Massey Ferguson, PTx and Valtra.
The new facility will continue to serve all AGCO brands by consolidating five facilities into one operation with enhanced environmental, safety and operational excellence, AGCO says, including 24/7 ecommerce parts ordering for dealers and farmers.
AGCO will also utilise modern technologies, including the most advanced scanning equipment and automated storage and packaging systems to boost order fulfilment.
A farmer-first experience centre
Massey Ferguson has announced the completion of Agrispace, a new 2,800m² “world-class” customer experience centre located at the heart of the Massey Ferguson Campus in Beauvais, France.
“This one-of-a-kind hospitality destination offers Massey Ferguson customers, dealers, business partners, students and employees with a wide range of meeting rooms, an auditorium, product and services exhibits, a merchandise shop, a restaurant and a museum depicting the brand’s 175+ years,” says Thierry Lhotte, vice-president and managing director Massey Ferguson Europe & Middle East.
Key highlights of the new Agrispace centre include:
- A test track allowing hands-on experience.
- Capacity for 20,000 visitors a year expected by 2026. The restaurant can accommodate up to 120 seated persons in one service.
- A 2,800 m² facility including a showroom, merchandise shop, conference centre, restaurant and museum (from April 2025).
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