Jeremy Clarkson’s Diddly Squat Farm will host Cereals 2026
16th January 2025
Jeremy Clarkson will host the Cereals Event 2026 at the Diddly Squat Farm in the Cotswolds.
Cereals at Diddly Squat Farm will deliver a technical, progressive arable event, while further raising the profile of British farming.
Event director Alli McEntyre said: “Hosting Cereals at the high-profile farm under the auspices of host farmer Jeremy Clarkson will help to draw attention to the ongoing issues that arable farmers and the wider UK farming industry are facing.”
Over two days, 10th and 11th June 2026, the large site in Chipping Norton, Oxfordshire, will welcome an estimated 550 exhibitors and about 25,000 visitors.
Positive initiative during tough times
TV presenter and farmer Jeremy Clarkson said: “Farmers across the country are facing some of the toughest conditions seen in decades, so we wanted to be involved in something positive, and hosting Cereals was an opportunity for us to run a large-scale, practical event for UK food producers.
“For us, it will be interesting to see how the event’s crop plots perform on our Cotswold brash land, and of course there will be the pop-up Farmer’s Dog bar to enjoy.”
Helping to curate this key date in the 2026 calendar is Cereals’ agronomy partner Ceres Rural, led by the farm’s agronomist and managing partner at Ceres Rural, Charlie Ireland, fondly known as ‘Cheerful Charlie’ in the Clarkson’s Farm series.
Mr Ireland said: “There are a lot of conversations that happen every day on any given farm, and now more than ever the industry needs solutions to meet the challenges and priorities on both sides of the farm gate.
“Diddly Squat Farm is very much like any other arable and diversified farm, despite the cameras; it is still subject to the vagaries of the weather, volatility of markets and navigation of industry transition and policy.
“So the event will be a great platform for conversation, demonstration, and exploration of how farm businesses can best deliver sustainable food production while achieving profitability – because the two should not be separated.”
With a global reach, the goings-on at Diddly Squat Farm have been shared with viewers as far afield as Australia, New Zealand, and South Africa – captivating a broad audience worldwide.
“Another consideration for the future of the sector is how we can attract the best and brightest into the industry – and I think that is where the farm’s popularity will be advantageous,” Mr Ireland added.
Cereals 2025
Visitors to Cereals at Diddly Squat will have full access to all of Cereals’ informational and technical features, such as the crop plots and agronomy zone, KWS Seed to Shelf stage, BASE-UK regenerative ag seminars and the Syngenta sprays & sprayers arena.
For a good social, a new central networking area, presented by Ceres Rural and Diddly Squat Farm, will include stands from the farm shop, Hawkstone beer, the Farmer’s Dog, Hops & Chops, the Farmer’s Puppy and the Hawkstone Filling Station.
Ms McEntyre added: “Live events are historically important in bringing UK farming communities together to connect, share ideas and find solutions.
“Visitors to Cereals 2025, which already has crops in the ground, will be offered exclusive early access to Cereals at Diddly Squat in 2026.
“Cereals 2025 will be hosted by arable guru Andrew Ward at Heath Farm, Lincolnshire, on 11th and 12th June. We are really delighted to be working with Andrew, and are looking forward to releasing more details on both upcoming events.”
Registration for Cereals 2025 opens on 3rd February 2025 on the Cereals website.
Multi-year offers to include 2025 and 2026 events will be available at this time for 2025 registrants and priority stand booking for 2025 exhibitors.
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